
As 2024 comes to a close, we reflect on an extraordinary year filled with challenges, successes, and exciting new beginnings. It’s the perfect time to pause, celebrate our milestones, and acknowledge the progress we’ve made together.
Looking back, a few standout achievements define this remarkable year:
- Expanded U.S. Presence: We strengthened our footprint in the U.S. market and started new strategic partnerships.
- Enhanced Client Services: Our commitment to excellence led to significant improvements in the quality and delivery of our services for all clients.
- Elevated Expertise: We reached an impressive milestone with 80% of our team now at a senior level and 20% at mid-senior, ensuring top-tier expertise across the board.
- Client Growth: We not only grew our existing client relationships but also built high-performing engineering teams for new clients.
These achievements are just a glimpse of what 2024 brought us. In the sections ahead, we’ll dive deeper into our journey and the moments that made this year truly memorable. Join us as we celebrate the highlights of this incredible year!
Milestones
Opened two offices in U.S.
As a global software development company with a strong foundation in Europe, 2024 marked a pivotal step in our growth journey. We expanded our U.S. presence with two new offices located in the heart of Silicon Valley’s high-tech innovation hub: one at Plug n Play and another at Hero City – Draper University. By joining these premier incubators in the Bay Area, we unlocked opportunities to collaborate with cutting-edge startups.
We also continued to strengthen our unique community of top-tier engineers from Romania. At the same time, we deepened connections with emerging tech startups in the U.S. This has further solidified our position as a bridge between these two dynamic ecosystems.

Trips in U.S. – West coast and East Coast
As December comes to a close, we proudly mark our fourth U.S. trip of 2024, reflecting our ongoing dedication to the American market. By making visits to both the West Coast tech hubs and the East Coast business centers, we’ve ensured strong and consistent connections with our partners.
Over the past 12 months, our CEO & Founder, Daniel, has spent over a third of his time in the U.S., emphasizing our commitment to building lasting relationships. This deep focus on expanding our U.S. presence solidifies our role in one of the most vibrant and competitive global markets.
Met potential partners in Argentina
We made our first visit to Buenos Aires to connect with top players in the local tech industry. This trip marked a significant first step in our efforts to build strategic partnerships across Latin America, unlocking diverse engineering skill sets and aligning with multiple time zones to better serve our global clients. During our visit, we met exceptional engineers, gained valuable insights into the local market, and strengthened our understanding of Argentina’s potential as a hub for innovation and collaboration. With its dynamic tech ecosystem and strong focus on partnerships with U.S. tech companies, Argentina has proven its potential for expanding our network and furthering our global reach.

Sales team around VP of Sales – Mark Stevenson
In April, Mark Stevenson joined Softbinator Technologies as our new VP of Sales. With over 25 years of experience in the tech and recruitment industries, including founding Repsheet and Champion Recruiting, Mark brought invaluable expertise to strengthen our sales team. His leadership helped us expand our presence in Silicon Valley, by recruiting top sales talent, and drive growth in the U.S. market, positioning Softbinator to attract more customers and foster a solid network.

Improving Our Services
Building full stack engineering teams covering a range of industries
We remained dedicated to our commitment to continuous improvement by elevating our team’s expertise. Today, 80% of our software engineers are at a senior level, ensuring top-tier talent for every project. Over the course of the year, we expanded our industry focus, broadening our reach beyond existing sectors. As a result, we now serve a diverse range of industries, including Fintech, eCommerce, Logistics, as well as Entertainment and Recreation. Through this journey, we’ve gained a clear understanding of where we excel — building custom expert engineering teams tailored to the unique needs of our clients, from tech leaders to the most innovative startups. This approach has become the cornerstone of our success.
Embracing AI
The continuous advancement of AI is a trend we’ve fully embraced to help our skilled engineers stay more productive and efficient. While AI is transforming the tech landscape, we recognize that it will never eliminate the need for talented problem-solvers who understand architecture, design, and how to align software with evolving business needs. At Softbinator, we foster a culture of innovation and adaptability, empowering our engineers to leverage AI tools without compromising the creativity and expertise required for complex solutions.
Therefore, our CEO, Daniel, took the initiative to address the common question of whether AI will ever replace software engineers. In his insightful article, “Will AI Replace Software Engineers?”, he explores this topic in detail, offering a balanced perspective on how AI will augment, rather than replace, the role of skilled engineers.

International and Local Conferences
The Bay Area is synonymous with tech innovation, and this year was no exception. We had the privilege of participating in some of the most prestigious conferences in the industry, each offering a unique blend of networking, learning, and inspiration. These events not only highlighted the latest trends but also strengthened our position at the forefront of the tech ecosystem. Here’s a look at the highlights of this unforgettable season.
Tech Crunch disrupt
We kicked off the marathon with TechCrunch Disrupt, a hub for breakthrough technologies and emerging startups. The event gave us an opportunity to immerse ourselves in the ever-evolving tech ecosystem, connect with industry visionaries, and uncover the latest innovations shaping the future. From inspiring keynote sessions to hands-on demos, the energy at Disrupt was unmatched. This event was a chance to learn from leaders and to be reminded why we are so passionate about being part of this dynamic industry—it’s where challenges spark creativity, and creativity drives change

Saastr
Next on the agenda was SaaStr Annual, an unparalleled gathering of over 10,000 Cloud and SaaS founders, executives, and venture capitalists. The atmosphere was electric, with the brightest minds in the SaaS industry exchanging ideas, sharing strategies, and shaping the future of cloud-based solutions. Therefore, by the end of the event, we walked away with not only invaluable knowledge but also a stronger network of connections poised to drive growth.

Plug n Play Summit
We wrapped up the season at the Plug and Play Summit, a milestone event marking nine months as part of the prestigious Plug and Play community. Surrounded by the energy of over 300 startups from 17 diverse industry programs, we were inspired by the groundbreaking products and technologies on display. This vibrant showcase exemplified the spirit of Silicon Valley—innovation, collaboration, and boundless potential. For Softbinator, being part of Plug and Play has been an incredible journey. It was especially exciting to be in the heart of Silicon Valley, right near our desks, engaging with other trailblazers shaping the tech world.

How to Web
On local shores, we proudly participated in How to Web, the most prestigious tech event in Romania. This annual gathering is a cornerstone of the region’s innovation ecosystem, bringing together the brightest minds and the most innovative startups in the country. We attended with great enthusiasm, eager to explore groundbreaking ideas, reconnect with local tech leaders, and celebrate the incredible talent emerging from Romania. Each year, the event reaffirms the strength and potential of the local tech landscape, which continues to grow more impressive with every iteration.

Meetups With Amazing Engineers
Talks 180 & 181
At Softbinator, our identity goes beyond software development—it’s deeply rooted in our vibrant community. After a one-year hiatus, we proudly restarted the Talks by Softbinator series with a fresh format and renewed energy. This initiative brought together tech executives from global Tech Giants operating in Romania and talented engineers who have chosen to build their careers locally.
What unites these remarkable individuals is their shared commitment to transforming Romania into a world-renowned tech hub. Their contributions are paving the way for the country to achieve its full potential as a leader in the global technology ecosystem. Through these kind of events we aim to foster knowledge-sharing and collaboration among a community of passionate individuals.

Aliens community
Over the past eight years, Softbinator has consistently demonstrated its commitment to giving back to the community and empowering future generations to thrive. This dedication has taken many forms: from delivering hundreds of faculty courses and hosting internal boot camps to sponsoring hackathons and even building a fully equipped iOS Lab.
This year, we took our mission a step further by focusing on building a community of A-players and connecting them with some of the world’s most innovative tech leaders. This vision inspired the launch of the “Aliens” community, a space for extraordinary talent to collaborate, grow, and shape the future of technology.In November, we had the privilege of bringing these Aliens together under our roof. We hosted 150 of the brightest computer science students in Europe at our office for an unforgettable evening of networking, knowledge-sharing, and positive vibes. Events like these reflect our passion for fostering a new generation of tech leaders and cementing our role in shaping the global tech landscape.

Consolidated our Growth
Softbinator has been a publicly listed company since December 2021. Guided by a clear vision for growth, we have consistently pursued opportunities to expand our business both organically and through mergers and acquisitions (M&As). This year, we successfully completed the full integration of four previous M&A initiatives.
By optimizing our work processes and operations, we have streamlined hiring timelines and strengthened relationships with existing clients. These achievements reflect our commitment to improving efficiency, fostering collaboration, and delivering value to all stakeholders.
These strategic efforts have allowed us to consolidate our profit margins, establishing a strong foundation for sustained growth. As we look ahead, we are confident that these advancements will pave the way for an even more robust performance in 2025.
Top Articles
Romania vs CEE
This year has been a dynamic one as we actively shared our insights and expertise with the community through in-depth research and thoughtfully crafted articles. Among our most-read pieces was an in-depth and transparent comparison of Romania’s tech potential versus other CEE countries.
The article showcased Romania’s impressive edge in the region, highlighting its skilled workforce, growing innovation hubs, and increasing recognition as a leading source of global tech talent. It provided clear evidence that Romania stands out as a regional leader, reinforcing its position as a prime destination for cutting-edge technology and engineering expertise.

ZF interview
Daniel shared an honest and transparent interview with Ziarul Financiar, Romania’s most prestigious financial newspaper. In this exclusive feature, he reflected on his journey as an entrepreneur, highlighting how his early experience in the NGO sector played a pivotal role in shaping his leadership skills and business mindset.

Support For Education – Marius Dumitran joined the team
Over the past few years, Softbinator Technologies consistently supported and celebrated the achievements of brilliant students who made us proud at international Computer Science Olympiads. With Marius Dumitran officially joining us as an Ambassador, we have taken another exciting step toward forming an elite “Alien Group.”This initiative aimed to create a stronger bridge between the academic sector and these exceptional students, leveraging what Softbinator can offer to help them connect with the cutting-edge innovations of Silicon Valley.

What to Expect in 2025
This year brought its share of challenges, unforgettable moments, and countless puzzle pieces falling into place. Now, as the year comes to a close, the puzzle is complete, setting the stage for an exciting 2025.
The upcoming year already looks incredibly promising, and we are ready to embrace a new phase of growth and innovation. With a firm commitment to unlocking the true potential of Romanian engineers and supporting their incredible talent, we are poised to accommodate exponential growth.
Together, we will continue to build, innovate, and push boundaries in the year ahead. Here’s to 2025 and the incredible opportunities it holds!